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Alessandra Wezeman

ALESSANDRA WEZEMAN

 

Born in El Paso, Texas

Lives & works in New Braunfels, Texas


I am a public relations major and diversity studies minor, who graduated from Texas State University with Summa Cum Laude honors. Since July of 2021, I have been the social and digital media manager for On The Grind: A drive-thru coffee company based out of New Braunfels, Texas with 14 locations in the surrounding area. I am responsible for creating digital media advertisements, curating social media content, and utilizing our social media platforms to directly communicate with customers on a daily basis. I also conceptualize and design all promotional media, merchandise, print advertisements, and exterior building advertisements using industry-recognized Adobe software.

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I have a passion for design, creativity, branding, cultivating relationships, and thrive in creative environments. There is nothing I enjoy more than working with people in order to uncover new perspectives, form new ideas, and create something truly magnificent. Like the wise Steve Jobs once said, "Great things in business are never done by one person. They're done by a team of people." 

EDUCATION

2016-2020

Texas State University

B.S. Public Relations & Minor in Diversity Studies 

  • GPA: 3.88

  • Dean's List, 4X

  • President's List, 2X

  • Council of Scholars

  • Summa Cum Laude Graduate Honors 

SPECIALIZATION

  • Digital Media Design

  • Public Relations Campaign Strategy

  • Social Media Management

  • Social Media Strategy

  • Branding

  • Marketing

  • Media Relations

  • Copywriting

  • Website Consulting

SKILLS

  • Adobe Illustrator 

  • Adobe Photoshop

  • SEO/SEM

  • Twitter, FB, Instagram, Google Analytics

  • Public Speaking 

  • Copywriting

  • Website Optimization & Design 

  • AP Writing, Creative Writing 

EXPERIENCE

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DIGITAL & SOCIAL MEDIA MANAGER

ON THE GRIND | JULY 2021 - PRESENT

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  • Responsible for all social media content on Facebook, Instagram, Twitter & Tik Tok

  • Designs all print and exterior building advertisements including window scrims, flyers, banners  and mailers

  • Conceptualizes and designs all promotional media and merchandise

  • Utilizes public relation strategies to maintain brand's  image and communicate directly with costumers

  • Manages media relations

  • Assists in planning company events

 

CAMPAIGN MANAGER

LAKE MCQUEENEY & LAKE PLACID DAM RESTORATION CAMPAIGN | MARCH 2023 - PRESENT

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  • Designed mailer to educate residents and encourage voting registration

  • Assists in curating social media content

 

WEBSITE BUILDER

LAKE BREEZE SKI LODGE | JAN 2021- APRIL 2023

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  • Worked directly with upper management to design a user-friendly website specifically geared towards their member clientele

 

​WEBSITE BUILDER

MARANDA KIRK RELATIONSHIPS UNRAVELED |

APRIL 2021 - JUNE 2021

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  • ​Consulted with client in order to create and design desired business website

 

WEBSITE BUILDER

MICA RENTALS  | AUG  2020 - SEPT 2020

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  • Restructured, designed and modernized website to optimize user-friendliness and improve overall website aesthetic

  • Utilized Google SEO tacticts to increase website traffic

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MARKETING OFFICER

POND HOPPER NATION | SEPT 2020 - MARCH 2021

 

  • Curated press releases and social media content

  • Spearheaded the fall 2020 and spring 2021 public relations campaign

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ASSISTANT VOLLEYBALL COACH/TRAINER

UNITED VOLLEYBALL  |  AUG 2018 - DEC 2019

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  • Taught relevant skills, tactics and techniques to students while monitoring and enhancing performance through encouragement and constructive feedback

  • Developed a training program for team while identifying strengths and weaknesses

  • Traveled with team to various tournaments across Texas to assist head coach during games

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PROMOTIONS ASSISTANT

TOPO CHICO  |  AUG 2017 - Dec 2017

 

  • Performed with sales personnel to obtain all proper materials prior to promotion start dates

  • Participated in station events and supervised event set-up

  • Provided proper recaps for promotions, programming and sales

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WAITRESS/SHIFT LEADER 

LAKE BREEZE SKI LODGE  |  AUG 2017- AUG 2019

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  • Memorized restaurant's food and drink menu, including daily specials and promotions

  • Memorized orders and entered in orders for transmittal to kitchen staff

  • Cleaned all work areas, equipment, utensils, dishes and silverware

  • Assisted general manager by overseeing shift duties and procedures, and individual staff responsibilities 

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Marble

RELIABLE

Marble

DEDICATED

Marble

MOTIVATED

Marble

PASSIONATE

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